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Top 4 Signs Your Website Needs A Facelift

1.  IT IS SLOW AND OUTDATED

In today’s world, it is no longer a luxury but a necessity to have a modern, fully functional website. In order to remain competitive, your website should be updated on a consistent basis. Websites require periodic maintenance and review to take advantage of new technologies, trends, features and platforms.  Websites that have not been properly maintained often have slow processing speeds and pages that take too long to load. This will unfortunately cause potential customers to leave your site and move on to the next one. According to Kissmetrics, up to one-third of visitors will leave a site that takes more than 3-4 seconds to load. Bounce rates and processing speeds impact your search engine rankings as well. Investing money to enhance your website’s appearance, functionality and speed is well worth it.

2.  YOUR SEARCH ENGINE RANKINGS ARE LOW

If your website looks good but no one can find it, then is it really working?  If you aren’t ranking on Google, it may be time to give your website a facelift. Search engines including Google are constantly changing their algorithms, and if your website is not up to date with these changes, your SEO rankings will surely suffer. Search engines are smart and will find ways to challenge your website.  There are many factors that go into how your website ranks within each search engine.  Your content, key words, headings, meta-tags etc all influence your websites rank.  Having a qualified SEO expert on your marketing team is a worthwhile investment that can increase web traffic and your company’s revenue.

3.  YOUR SITE IS NOT RESPONSIVE

A responsive website will scale to the width of the browser whether it is being viewed on a smartphone, laptop or large desktop. People using mobile devices to browse the web want websites that are mobile friendly. When designing a website it is important to consider the different ways users will access the site and how it will look when they view it. Having a responsive website that adapts to different not only looks great but it is easier for your clients to navigate. In addition, in April 2015 Google decided to include a responsive website as a ranking criteria. If your site is not responsive, your ranking will suffer.  A responsive website is a must.

4.  YOU HAVE INEFFECTIVE POORLY WRITTEN CONTENT

The quality of the content on your website is extremely important. Most websites are filled with far too much content, misspelled words, and grammatical errors. Your content should be engaging, informative and professionally written.  Write your content with your customers in mind. Highlight the benefits of using your product or services. Customers want to know what’s in it for them. Your customers should be able to quickly tell what you do and what products or services you offer.  The content should also contain the main key words you are targeting or that your customers are searching for.  And lastly, but most importantly, include a call to action.  Tell your customers how to complete the sale! If you don’t ask for the sale, you may not get the sale.

 

 

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