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Archive for the Strategy Category

Reach More Customers For Just $5 A Day!

Although most business owners realize the need to do some type of marketing, many business owners believe marketing is expensive.  If you can afford $5/day, can spare 30 minutes per day and know who your target audience is, you can add Social Media and Facebook to your […]

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Should Physicians Utilize Social Media?

Should Physicians Utilize Social Media? Absolutely!  Physicians and the medical community in general have not fully embraced the Social Media Revolution.  I suspect it is partly due to the perceived risk they feel is associated with using it, as well as a lack of understanding regarding how […]

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The Financial Uncertainty Facing Physicians: Evaluate what is best for your practice!

The Financial Uncertainty Facing Physicians: Evaluate what is best for your practice! The financial uncertainty facing physicians seems to get more pronounced every year. Between Medicare reimbursement cuts, decreasing insurance reimbursement and Obama care, physicians are left wondering how they will be able to remain profitable. Many […]

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Social Media Management

Social Media Management What is social media management and how can it help your business? Most small businesses are well aware that they need social media and they need to manage it. But the question is how helpful will it be to your business? It is very […]

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Is Your Medical Practice On Top of the Technology Wave?

Is Your Medical Practice On Top of the Technology Wave? The Business of Medicine has changed significantly in the last decade. This is due to new healthcare regulations, 3rd party reimbursement, more educated patients and changes in technology. Technology has effected how physicians advertise and market their […]

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Do Medical Practices Need a Marketing Plan?

Do Medical Practices Need a Marketing Plan? A medical practice is a business and it has all the characteristics of a traditional business. At least, it should. What would a traditional business need to start? They would need at least these three things: a product or service […]

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What is Medical Marketing?

What is Medical Marketing? Surprisingly, I get this question a lot. When I tell business associates that I do medical marketing, I often get a very puzzled look. When I further explain that I help doctors market their practice to patients and other physicians, people seem even […]

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