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Is Your Medical Practice On Top of the Technology Wave?

Is Your Medical Practice On Top of the Technology Wave? The Business of Medicine has changed significantly in the last decade. This is due to new healthcare regulations, 3rd party reimbursement, more educated patients and changes in technology. Technology has effected how physicians advertise and market their […]

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Do Medical Practices Need a Marketing Plan?

Do Medical Practices Need a Marketing Plan? A medical practice is a business and it has all the characteristics of a traditional business. At least, it should. What would a traditional business need to start? They would need at least these three things: a product or service […]

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What is Medical Marketing?

What is Medical Marketing? Surprisingly, I get this question a lot. When I tell business associates that I do medical marketing, I often get a very puzzled look. When I further explain that I help doctors market their practice to patients and other physicians, people seem even […]

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