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A Modern Approach to Medical Marketing

It is no secret that medicine has changed significantly in the last 10 years and so has the best way to market your medical practice. Technological innovations such as smart phones, Ipads, social media, texting and mobile apps have changed how we communicate, find information and deliver information to our target market. Patients can access information on medical treatments and physicians in the area in a matter of minutes using the internet and mobile devices. With the massive web of data available for the public to access, it can be difficult for doctors to successfully differentiate themselves and get noticed. Balancing your online marketing with other marketing strategies including print media, social media, branding and community involvement is important.

Below are a few marketing strategies to help you stand out from the competition:

Manage Your Online Reputation
Your online reputation is important. You want to make sure patients can find you, your practice, accurate information and positive reviews when they are searching for information about you. Do a google search of your name and see what pops up! Update your, profiles with photos, a bio, your current address and other helpful information for your patients.

Get noticed even more by creating your own website. Choose a simple domain name and a hire professional marketing firm to help you. They will guide you regarding what to include on your site and the best way to come up on Google, Bing and Yahoo searches. Utilize social media to spread the word as well. As a business professional you will want to keep your personal life private. The best way to do this is set up a separate Facebook, Twitter, and Instagram account just for your business. You can always share some business posts on your private page if you want.

Brand your practice
Your medical practice is a business and in order for people to understand and connect with your practice, it needs brand recognition. Here are a few things people should consider when developing a brand. Make sure your brand conveys what you do, your corporate philosophies, and what you want patients to remember about your practice. Carry the branding message consistently throughout all aspects of your practice including your website, business cards, stationary, brochures, staff uniforms, signage and even the office décor. You want people to associate your brand with your practice every time they come into contact with it.

Build relationships within the community
It is important that you build relationships within the community and with other local healthcare providers. Where do you start? Get involved with your local Chamber of Commerce, sponsor charity events relative to your specific specialty, sponsor a local sports team etc. You want to make a positive impression both personally and professionally.

Create a niche for your practice
Is there an area of expertise within your specialty that will separate you from your colleagues? Find a procedure, product or service that is needed in your area and offer it to your patients. Make this one of the focal points of your practice. For example, a psychiatrist that specializes in treating people with addiction problems or an ENT that offers in-office Balloon Sinuplasty. You develop a reputation for being an expert in this area and you can attract and target patients with the specific condition you want to treat. Once you decide on your niche, get the proper training, equipment and marketing materials to make it a successful part of your practice.

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